Illustrations and Branding work for clients both internal to IDEO and freelance projects. Clients and brand deliverables range from Entire Campaigns, Logo Marks, Websites, Print, to Album Covers. Client scales include International Conglomerates, to Fortune 500 Companies, to local musicians. I was always interested in graphic design from a young age, particularly with band posters. I used to collect them after shows and try to make my own while learning Illustrator in the background. This paid off as now around 25% of my job is purely graphic design. This shows up in a lot of ways - some of those are the branding and illustrations projects you will see below.
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01 - Branding
Branding
Role: Art Direction/Design
Illustrations and Branding work for clients both internal to IDEO and freelance projects. Clients and brand deliverables range from Entire Campaigns, Logo Marks, Websites, Print, to Album Covers. Client scales include International Conglomerates, to Fortune 500 Companies, to local musicians.
02 - Illustration
Illustrating
Role: Art Direction/Illustrator
Some other examples of work I’ve done that are less tied to brand but more a personal project or exploration.
03 - Moleskine
Ideating
Role: Sketching
I religiously keep Moleskines to sketch, ideate, and design - as well as illustrate. Here are a few examples :
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MATTHEW AVALLONE
PORTFOLIO
©2021
©2021