A007 Professional Project  - IDEO

Concept Store Tokyo

A social re-invention of Shiseido’s retail and salon experiences. A 12 week project in 2017 conducted by IDEO to design a salon space for the Shiseido company in Tokyo, Japan. Located in the Harajuku neighborhood we proposed that the experience not just be a salon, but also a retail space, library, cafe, trial and event space. The multi-functional proposal challenges the typical conventional salon model by creating a gathering hub for a variety of experiences. Considering the dense population and circulation through the Harajuku neighborhood, we aimed to create a destination which responded to both the public and private needs of the users offering somewhere to explore and experience in the metropalitan mega city, but also embrace the need for calm and privacy for members fo the space.
 Tokyo, Japan  -  © 2018

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